L'Oreal Dia Richesse Semi-Permanent (Alkaline)

Dia color is an alkaline demi-permanent gloss color with no ammonia. The portoflio includes 100% true-to-tone natural reflects. Formulated with up to 92% natural origin ingredients,* Dia color reverses melanin loss effects for 6 weeks of gloss color** and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. 

Dia color restores hair color and shine with Melanin Gap Filler Technology that replicates melanin color and position in the fiber to perfectly fill gaps from lost melanin. The end of dull hair is here. 

*Maximum % of naturality across all shades of the range, with at least 84%. **Instrumental & consumer tests. ***Instrumental test.